About Sophie

I’m Sophie Long — a personal stylist and coach with over 20 years of experience, having built and run my own styling business while working closely with brands, leaders, and creatives across the fashion industry.

My career has taken me from private homes to television sets, magazine shoots, and behind the scenes with celebrities and CEOs of major companies. I’ve worked with men and women at every stage of life — from wardrobe edits and personal shopping to event styling, holidays, mood boards, and virtual consultations.

No matter the environment, my approach has always been the same: listening first. Understanding before directing. Taking the time to truly know the person in front of me.

I’ve supported clients through moments of reinvention — career changes, lifestyle shifts, new chapters — helping them present themselves with confidence and intention, aligned with where they were going rather than where they had been.

Over time, I saw something deeper than great outfits. The biggest transformations happened when style stopped being about trends and started becoming a tool for self-expression and self-belief.

People weren’t just changing their wardrobes.
They were changing how they showed up in life.

That insight led to the creation of Soul & Self — where coaching and styling come together.

A space for inner clarity and outer confidence. For understanding your values, challenging what’s held you back, and consciously shaping the future you want to step into.

Because a wardrobe isn’t simply a mirror of who you are today.
It’s a projection of the confidence, identity, and direction you choose to live from.

And when those align, the impact goes far beyond great clothes.

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