About Sophie

I’m Sophie Long — a personal stylist and coach with over 20 years of experience, having built and run my own styling business while working closely with brands and people within the fashion industry.

Throughout my career, I’ve worked one-to-one with men and women at every stage of life. From in-home wardrobe edits and personal shopping to mood boards, event styling, holidays, and virtual consultations, my work has always been personal, considered, and practical. I’ve supported clients through periods of change — career transitions, lifestyle shifts, and moments of reinvention — helping them find confidence by presenting themselves in ways that felt true to the person they wanted to become or had lost along the way.

Building my own business allowed me to develop lasting relationships with clients and to see, first-hand, the deeper impact of style when it moves beyond trends and into self-expression. Time and again, I noticed that the most powerful transformations happened when someone dressed not for the way they living, but for the life they were stepping into.

That understanding led to the creation of Soul & Self.

After years of witnessing the connection between inner clarity and outer expression, I created Soul & Self as a space where coaching and styling meet. It’s an approach that supports self-discovery on the inside, while shaping a clear, confident outer presence.

Because when you step into clothes that reflect who you truly are, you don’t just change how you look —
you begin to walk into the life your soul is leading you towards.

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