Soul & Self is a modern approach to personal coaching and styling.

Become who you are — and look like it.

Soul & Self is a refined approach to personal transformation, where coaching and styling work in tandem to align your inner clarity with your outer presence.

This isn’t about reinvention.
It’s about precision.

Stripping back the noise.
Defining who you are now.
And expressing that — effortlessly — in how you think, move, and present yourself.

Clarity. Confidence. Presence.

At Soul & Self, we work both internally and externally —inside and out because true confidence is not just felt, it’s seen.

Your mindset. Your energy. Your wardrobe.
All speaking the same language.

The result is a version of you that feels grounded, self-assured, and unmistakably your own.

No excess. No performance. No disconnect.

Just you - fully realised.

Turn your face to sun and your shadows will fall behind you.


How the work happens

The work begins with listening.

We slow things down to understand what’s really going on — beneath expectations, habits, and the roles you’ve learned to step into.. the noise of other outside influence, trends, should’s, shouldnt’s and we get to back to the you of here and now.

From there, we work collaboratively :

making decisions on what matters now
letting go of what no longer fits
making choices that feel confident and self-directed

Nothing is rushed.
Nothing is forced.


Who this is for

Soul & Self is for people who feel capable on the outside, but know something feels off on the inside.

This is for you if you’re:

• navigating change or new chapters
• questioning old identities, roles, or routines
• tired of striving, fixing, or treating self-improvement like a project
• seeking clarity that’s lived, not just understood

You don’t need to be broken.
You just need the courage to be honest with yourself.


Step in. Gain clarity. Align with the life you’re ready to live

Soul & Self was founded by Sophie Long.

Sophie’s work sits at the intersection of coaching, personal style, and self-leadership. Her approach is confident, precise, and human — focused not on quick fixes, but on helping people gain clarity, make intentional choices, and step into the life they want to lead.

She works with insight and structure. Thoughtful, but always purposeful. Gentle, yet deeply effective.

About Sophie

An Invitation

If something here resonates, you’re welcome to reach out.

There’s no obligation — just a conversation to see whether this work feels like the right next step.

  • "Sophie has a quality in her coaching that is impossible to teach..a natural approachability, gentleness and humour that makes you feel comfortable and it opens you up to be introspective in a way that you might not otherwise.

    Foreign office Associate

  • 'Sophie helps clear the fog of every day and sets me on the right path with clarity. I am immensely grateful for the understanding and empathy she shows whilst tackling the challenges that hold me back"

    Former client

  • "I find that Sophie helps me with the mindset to tackle some of my limiting self beliefs and helps me identify the areas of my life that need addressing. We work together to find alternative ways of thinking and practical productive ways to move forward."

    Former Client